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Porn is also streets ahead on issues of race, disability and gender. The adult industry is creating accessibility, normalisation and empowerment-something the mainstream is still struggling with.īut maybe the biggest lesson we can learn from adult industry is to be bold and not timid.Ĭookney: What advice would you give to entrepreneurs, based on your experience in the adult industry? It also allows you to be seen as innovative, establish a strong brand around that offering, and build a loyal customer base. This is worth considering as it means you are less likely to be copied, and you keep steering away from direct competition. Hay: What the adult industry has been particularly good at is creating niche products. One thing we can draw from the adult industry is: adapt and diversify.Ĭookney: Since returning to the mainstream business world, what lessons have you brought with you? One way that many studios have kept ahead of the curve is to provide much more niche porn. To survive the advent of tube sites, studios have had to adapt, rapidly. There isn’t any real regulation, and no one is accountable.
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Studios have suffered from the theft of their material by tube sites. Hay: The proliferation of porn on the internet has eroded salaries and values-even quality. If you hide behind a smoke screen, you will never be trusted.Ĭookney: How has the adult industry changed since you entered it and how has that been handled? Is there anything business leaders and entrepreneurs can draw from this? Interestingly, porn has one of the best customer relations records-it has to! Porn is so personal, and we all have quite unique tastes. Now it continues to lead the revolution of the internet and its applications, both fiscal and in marketing methods.Īdult entrepreneurs basically paved the way for online banking solutions, persuading its audience to part with their credit card details to create constant revenue streams, long before anyone else. Their marketing techniques are emulated everywhere. From the earliest days of photography, to being one of the most important decision makers in the demise of Betamax and the uptake of VHS. We were running streaming services and pay-per-view before Netflix was even dreamt of. However, one thing I was quite amazed by was the way that the adult world was far in advance of other media companies. It has the same intrinsic business rules. Hay: Porn is no different from any media related business, really, so it wasn’t at all hard to set up a studio. If a guy is thinking about doing meth, is an ad is going to change his mind? I'm going to check PubMed (the reseach depository), but if you know of some research into this, drop a line in the comments.Cookney: What did you learn from this experience? It sounds like a good effort and all, but I wonder how much research supports this kind of advertising approach. In addition, new HIV infections among city MSM were down 21 percent from 2001 to 2005, even though the population increased. Posters will be placed in the city's historically gay Castro neighborhood… Matt Cole, an adult-film actor featured in the ad, said, "I have witnessed first-hand the effects of crystal on my friends and the gay community and many of the poor personal choices we make when we are high on drugs."… … recent data show meth use has decreased significantly among men who have sex with men (MSM), though this was less evident among HIV-positive men. The campaign ran a full-page ad in Gloss magazine, followed by a feature article and an ad in The Advocate.
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Popular gay adult-film actors were enlisted for the effort, which seeks to break the link in some men's minds between sexual fulfillment and crystal methamphetamine use. Earlier this month, the San Francisco-based Stonewall Project launched the "Hot Sex Without Crystal? Hell Yes!" social marketing campaign.